Associate Creative Director in charge of animation concepting and execution.
For years, Samsung's retail division has been supporting an in-store fixture design with a set of interconnected Galaxy devices (usually some combo of earbuds, watch, phone, and laptop) that play videos and interactive demos in sync. My team provided CG videos for the experience throughout 2022.
Some of the technical features we were meant to illustrate could be esoteric to everyday shoppers, so we focused on relatable use cases and showing them off in a premium way that read well no matter which device screen it was viewed on.