Associate Creative Director in charge of Cheil MD Lab's Emerging Technology Team
Starting in 2022, we migrated our CG artists away from the traditional video team and I started what came to be known as the Emerging Technology team. Our goal was to continue the high level of CG and VFX work we were already doing, but also expand the agency's capabilities in gaming, augemented and virtual reality, motion capture, AI, and more.
Working with our CG team and a pair of developers we turned the tree-lined central lounge area of the agency into a room-scale VR showpiece using Unreal Engine and Vive VR technology. Chairs and seating were mirrored between real and virtual spaces, allowing users to walk around and even move chairs around safely with special trackers.