Associate Creative Director in charge of animation concepting and execution.
Retail Mode is the demo interface that educates shoppers when browsing mobile devices in-store. Its content (videos & demos) can also be accessed from prodcuts screens or via QR code. These videos were designed as part of that interface to showcase the more under-the-hood technical specifications of the Galaxy S23 phone line launched in Q1 of 2023.
Used the S23's nature-inspired color palette to bring some warmth to these more technical features. This choice also served to visually distinguish the S23's marketing materials from past offerings from Samsung and its competitors.