Associate Creative Director in charge of animation concepting and execution.
Retail Mode is the demo interface that educates shoppers when browsing mobile devices in-store. Its content (videos & demos) can also be accessed from prodcuts screens or via QR code. These videos were designed as part of that interface to showcase the features of Samsung's smaller tablet releases in 2021 and differentiate them clearly by intended audience.
We determined that the Galaxy Tab S7 FE, with its included S-Pen stylus was a portable productivity booster for getting things done on the go while the Galaxy Tab A7 Lite was the perfect budget/mini tablet for media consumption and light gaming: the one you don't mind living in the backseat with your kids.