Associate Creative Director in charge of animation concepting and execution, voice-over direction
Despite its significant lead in smartphone sales globally, Samsung continues to struggle with Apple's dominance in the US. We were tasked by the retail division to make a breif video to chip away at common points of shopper hesitation and boost Samsung's brand consideration.
We had to walk a tightrope with the legal team around any claims we made and squeeze in as many talking points as possible given the brief runtime. That meant focusing on beautiful transitions betwen subjects and policing the tone of all copy and voice over narration to within an inch of its life.